WELCOME TO MAMA'S BOYS HOSPITALITY
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WELCOME TO MAMA'S BOYS HOSPITALITY •
Extraordinary experiences that leave a lasting impression.
Whether you're looking to elevate your marketing strategies, host unforgettable events, or explore innovative cocktail solutions, Mama’s Boys can make your vision a reality.
Make your brand the total package:
Ice Shoppe brings unparalleled creativity and expertise to every project. From personalized marketing plans to seamless travel arrangements and everything in between, Ice Shoppe is your partner in turning ideas into remarkable results.
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Creative Beverage Solutions
BAR DESIGN • MENU CREATION • STAFF TRAINING
Unlock new dimensions of creativity in beverage development with our specialized data-driven advising and trend analysis.
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Trade Advocacy Solutions
BRAND AMBASSADOR TEAMS • brand affinity
Create long lasting brand awareness with a team who understands, supports, and shares your business with the world.
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Brand Marketing
MARKETING • STRATEGY • F&B PROGRAMMING
Unleash the full potential of your brand with our strategic marketing approaches and innovative brand-building solutions.
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Management
OPERATIONS • STAFF TRAINING • EVENTS & LOGISTICS
Let us take the reins of project management, ensuring seamless execution and exceptional results for your beverage brand.
Our commitment to excellence and personalized service sets us apart.
200+ MENUS
Developed at restaurants, hotels, and bars across the country.
50 YEARS
Combined experience in beverage operations, restaurant management, and marketing strategy.
MILLIONS
of drinks served at restaurants, hotels, and bars across the country.
Meet the Team
Our team of experts bring unparalleled creativity and expertise to every project. From personalized marketing plans to seamless travel arrangements and everything in between, Ice Shoppe is your partner in turning ideas into remarkable results.
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Entrepreneur | Hospitality Professional | Certified Sommelier
Daniel Warrilow is a distinguished beverage industry professional with expertise in operations management, brand ambassadorship, and hospitality business development. With a deep background in customer service, team leadership, and sales strategy, he has successfully built and managed high-performing beverage programs across both on-premise and brand sectors.
Currently, Daniel is the President of Ice Shoppe, a brand-building, marketing, and hospitality consulting firm specializing in bar and restaurant development. Previously, he served as the National Account Manager for Chareau Aloe Liqueur, overseeing national distribution, account management, and strategic expansion. He also held the role of National Italian Portfolio Ambassador for Campari America, where he led educational programs for seven Italian brands, shaping marketing strategies that emphasized heritage and authenticity.
Daniel’s operational experience includes leadership roles such as General Manager and Bar Director at Son of a Gun in Los Angeles—where the restaurant earned a place on Bon Appétit’s “10 Best New Restaurants in America”—and Director of Beverage at The Dominick Hotel in New York City. His wine expertise extends to a tenure as East Coast Sales Manager for Emeritus Vineyards. He spent several years of his career opening outposts and developing the wine and cocktail programs of the BLT Restaurant Group in NYC, DC and Los Angeles.
A Certified Sommelier with the Court of Master Sommeliers, Daniel has also completed the prestigious Bar 5 Day program and BarSmarts Advanced certification. He is currently pursuing a Viticulture and Enology degree from UC Davis. His industry recognition includes being named a Top 10 Best American Brand Ambassador by Tales of the Cocktail in 2020 and 2022, as well as serving on the International Bar Awards Judging Panel for The World’s 50 Best Bars from 2015 to 2018.
With a strong vision for hospitality innovation, Daniel continues to develop successful ventures, including bars and restaurants in Lockhart and Austin, Texas as well as Chicago and Waikiki. His ability to combine operational excellence with brand-building expertise makes him a sought-after leader in the industry.
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Longtime bartender and accomplished mixologist, Travis Tober has 25+ years of experience at top restaurants and innovative cocktail bars across the country, working at nearly every position in the beverage industry. He has spent years creating and consulting on national beverage programs for well-known restaurant brands including Ruth’s Chris Steak House, Landry’s, Hard Rock Cafe and TGI Fridays.
Tober is now the Owner of Nickel City, a globally-acclaimed East Austin cocktail and neighborhood bar opened in 2017. Under his guidance, Nickel City has quickly risen to become one of the top bar programs in the country, drumming up a slew of accolades including Esquire’s “Best Bars in America,” Garden & Gun’s “Best Southern Bars in America,” Perrier's "World's 50 best discoveries," Bar and Nightclub's "Best Neighborhood Bar," CultureMap’s “Tastemaker Awards: Bar of the Year,” Time Out’s “Bar Awards: Best New Bar,” Austin Monthly’s “Best New Bar,” and was a 7 time Finalist for Tales of the Cocktail’s Spirited Awards for “Best American High Volume Cocktail Bar.” and " Best American Bar Team" Prior to Nickel City, Tober was Beverage Director at VOX Table and head mixologist at the Four Seasons Austin, where he elevated the beverage program to previously unseen heights. There is no outposts of Nickel City in Fort Worth & Houston Texas.
Tober is also the owner of other acclaimed Texas Bars Murray’s Tavern, Old Pal, the Down ‘n Out, Best Little Wine and books and Uncle Nicky’s. He also overseas the beverage program and is a partner in La Volta Pizza and Swim Club in the Downright Hotel.
